New book by Adrian Athique: The Indian Media Economy

22 Feb 2018

IASH would like to congratulate Adrian Athique and his co-editors, Vibodh Parthasarathi and S.V. Srinivas, on the publication of their two volume addition to the Media Dynamics in South Asia Series:

The Indian Media Economy (2 volume set)

The twenty-first century has witnessed the rise of India as a major media producer and consumer market increasingly engaged with the global economy. Aided by rising incomes, technological remediation, regulatory strategies and a shifting political terrain, the business of media has been given official recognition as a substantive component of India’s economy and as a prominent feature of its economic thinking. In light of these developments, these two pioneering volumes investigate the dynamics of an increasingly integrated media economy encompassing television, film, music, sport and telecoms.

Volume 1: Industrial Dynamics and Cultural Adaptation
Industrial Dynamics and Cultural Adaptation illustrates the distinctive industrial dynamics of India’s media economy, tracking the deeply embedded cultural, political, and economic forces that determine its everyday operation. The selection of essays serves to demonstrate the unique patterns of development and the complex field of exchanges that have constituted India’s media economy.

Volume 2: Market Dynamics and Social Transactions
Market Dynamics and Social Transactions provides a comprehensive analysis of the interlocking markets that constitute the media economy, focusing upon its particular commodity forms, labour conditions, and spaces of consumption. Taking account of a rich set of case studies, this volume argues for the necessary consideration of multiple and interdependent markets in explicating our everyday encounters with media.

Paperback: 584 pages
Publisher: OUP India (29 December 2017)
Language: English
ISBN-10: 0199482659
ISBN-13: 978-0199482658
Package Dimensions: 22 x 14.4 x 4.2 cm